Professional Sports - NBA Players are Greedy Essay

Professional Sports - NBA Players are Greedy - Essay Example haritable causes or other community-focused tactics to show their support for ethics and social integrity, the root of their motivations is greed and it can be supported with solid evidence. â€Å"NBA players are much in demand by groupies, partiers and wife wannabes† (Bender and Jackson, 2000, p.28). Because there is a high social demand for basketball, these games are televised and broadcast both nationally and internationally in an environment with much spectacle and bright, flashing lights. This type of environment appeals to the social personality type who likes the thrill of ongoing excitement, making the NBA player the obvious object of these complicated emotions. Basically, the thrill of the sports broadcast and the theatrics of the arena provide fanatics with the idea that they should be chasing potential relationships or parties with these players. At the psychological level, greed does not necessarily have to involve financial desire, greed can include the need for the spotlight and to be surrounded by attractive young women. The message, at the social and marketing level, keeps getting reinforced that basketball players deserve celebrity status. NBA p layers begin to believe this and begin defining themselves and their future ambitions by the smoke and mirrors of sports broadcasting and marketing. This sets an initial seed of greed into aspiring basketball players who believe that when exposed as a high-performing player, they will have their own dedicated group of followers, fanatics, and relationship-minded con artists. NBA players are so greedy that they even are willing for forfeit education just to have this money and social spotlight. One professional in higher education offers that an ambition to be an NBA player is â€Å"a recipe for disaster† and â€Å"instead of athletic ability serving as a means to a valuable end (education), the hoop dream has become the goal itself† (Graves, 2004, p.10). Students who believe that they are going to become the

Sustainability - Redland company Essay Example | Topics and Well Written Essays - 750 words

Sustainability - Redland company - Essay Example nd comparative indices so as to compare the actual performance with desired objectives so as to ensure greater emphasis on sustainability concerns (Defra, n.d.). The internal and external drivers for generating a sustainable business model includes pressure from the investors and internal resources that act as internal factors that drive sustainability in business organizations. External drivers include consumer’s attitude, international benchmarks and standards as well as government regulations that make it mandatory for business organizations to include sustainability as a core business issue. Sustainability is also now becoming a matter for sustainable competitive advantage as firms are increasingly using this as a means to gain advantage over competitors. The heightened consumer awareness also acts as a pressure for business organizations to focus on generating greater sustainability in their business model (Business for Social Responsibility, 2007, p.4). Redland has a sustainability policy that seeks to address concerns beyond protecting the environment to include broader aspects like social and economic sustainability in its sustainability strategy. The sustainability strategy of the company seeks to not only comply with the legislative norms but to grow beyond these aspects to emerge as a sustainable organization. It seeks to use innovation as a mode to generate greater sustainability in its business (Redland, n.d.). The vision and mission statement of Monier Group that is the holding company of Redlands however does not include sustainability aspects but also shows its commitment towards betterment of lifestyles of individuals (Monier Group, n.d.). Challenges and barriers for maintaining sustainability include access to finance for supporting these activities as well as taking all the stakeholders including suppliers into confidence in the matter. Brining the suppliers on a common platform involves challenge in case of Redland as most of them are small